My dad has a saying, “You get what you intend, not what you hope for.” How many things in our lives are we actually intentional about, though? In the creative (and development) world, I consistently see studios grow beyond their optimal size. Our culture rewards it, and often our internal drive is to be bigger because we’re told that bigger is better. But is it?
I haven’t been distracted by pushing a boulder up the wrong hill. I get to focus on doing really great work for excellent clients.
Like Berger & Föhr, I’ve been intentional about operating as a shop of one—I’m a bit of a design and development multi-tool. Some projects I team up with others (like Berger & Föhr) and other projects I handle by myself. I may not be this size forever, but it has been an intentional choice and a lot of rewarding things have come from it. The biggest bonus, though, is simply that I haven’t been distracted by pushing a boulder up the wrong hill. I get to focus on doing really great work for excellent clients. And, contrary to popular belief, my access to bigger and better projects has often come as a result of my practice size, not at the expense of it.
How intentional are you about the size and goals of your business?