I feel like I see this disconnect more in technology than anywhere else. My mom does not care that the new iPad is dual-core. She may not even care that it’s faster.
It initially sounded callous to a people-pleaser like myself, but I’ve eventually come around to the idea that my primary job is to say no. Not ‘no’ as-in, “why did you bother asking?” but ‘no’ in a way that says, "let’s talk about your project and see if it’s the best fit for both of us. Only in that scenario will really good work get produced.