While we’re on the juice packaging theme, I’ve had these sitting open in my browser for quite a while. I just love them.Visit the Link
So, you remember that absolute debacle that was the Tropicana rebranding? I think they were going for something like this. Minimal, and beautifully designed packaging for Swedish food brand, ICA, by Silver.Visit the Link
I’m always a sucker for simplicity in packaging, but what really caught my eye on this was the use of copy to draw you into the product name and tell a story about it. A lot of designers seem to think that good copy is an afterthought, but you can do some amazing things when it becomes part of the overall design process.Visit the Link
I am absolutely in love with the packaging design for Lisa Brodar’s Portland General Store (men) (women). I’m not even sure if I should call it retro. It’s reminiscent of a doctor from the turn of the century bottling and labeling his own carefully crafted potions and concoctions.
(via TheDieline.com)Visit the Link
I love the (screen?) printing type-treatment on these cupcake boxes that mimics sugar, sprinkled on cupcakes. Awesome idea.Visit the Link
Some of the best traditional design work I’ve seen in a while. I think she’s based out of Austin.
(via @dannynewman)Visit the Link
That original Kix logo is simply bad-ass.
(via Daring Fireball)Visit the Link
This has probably made the rounds a lot over the last week or two, but I love it so much, I couldn’t resist linking to it. Andy Mangold took it upon himself to redesign the packaging for one of my favorite games, Monopoly. If someone smart at Parker Brothers would hurry up and hire him for real, and have him tackle new money, property cards, and a game board, I’d buy myself a copy. It would be amazing.Visit the Link
Names are important. Names tell stories. Names invoke a state of mind, a feeling, a moment. Maybe you thought up your own name for a product, for a company. Maybe you paid somebody to do it. Whatever the route, a good name is invaluable.
Not all names are created equal though. Sometimes you stumble onto one that so succinctly sets the stage that everything else flows from it: the logo, the brand, the visual look & feel, the customer-base.