Blog.

gb

Find Your Greatness

The caliber of Nike’s ads is consistently high, but I especially enjoyed this one that aired during the Olympics. The core message is pure storytelling—and storytelling that the audience can put themselves into, no less.

Further, how do we give people hope if they can’t mentally put themselves in the shoes of someone who is close to their situation, but maybe just a step or two ahead?

That said, a lot of people thought the ad mocked its subject, Nathan, a 12-year-old who is overweight. It makes me wonder: how are we supposed to have a candid conversation about overcoming obesity in our society if we don’t acknowledge the people (and especially the children) that are affected by it? Further, how do we give people hope if they can’t mentally put themselves in the shoes of someone who is close to their situation, but maybe just a step or two ahead?

Yes, Nike stands to make money if a greater number of overweight people decide to take up running or walking and need to buy athletic shoes. But would that really be a bad side-effect of inspiring people to face up to some of their own, personal adversity?

(via @IvoMinjauw)

video
advertising
big brands, big budgets
branding
greatness
nike
storytelling