I was a big fan of iA Writer on the iPad before it even came to the Mac. Now it’s the writing program I use the most of both devices (made even better with Dropbox/iCloud synching). This promo video they created is just brilliant.
Seriously though: I can hear some of you saying, “Word is fine for me.” Really? Why add all of that additional cruft to something that should be so, so simple. Think of iA Writer as the virtual version of the tried-and-true writing combo: a blank sheet of paper and a pen.