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Manipulation

(or: Hollywood still hates you)

As if you needed another indicator, this new deal between Warner Bros. and Netflix highlights how completely out of touch Hollywood is.

Another clutch quote:

Under the companies’ previous agreement, users could add discs to their queues even before they went on sale. Warner executives apparently believed that policy made it easier for consumers to wait, confident that the discs would arrive eventually.

Being able to put them in my Netflix queue, long before the DVD was available, was the best way that I could ensure that I would remember the movie. I would eventually see it, and Hollywood would get paid something.

There is logic here, it’s simply faulty. In a previous world of limited choice I could probably count the number of movies I heard and cared about in any given year on one or two hands. Now, just in movies alone, I am overwhelmed with what I hear about and what I have access to.

Consider only new releases: I know for a fact that I’ll never get to the movie theater to see all of the movies that look interesting. Being able to put them in my Netflix queue, long before the DVD was available, was the best way that I could ensure that I would remember the movie. I would eventually see it, and Hollywood would get paid something. If I can’t do that, I’m much more likely to simply forget the movie ever existed, not count down the days until I can buy it. I think there was a time that tactic could’ve worked. I simply don’t think it does anymore.

(via Apple Outsider)

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customer experience
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the old guard
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