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“Creatives”

“I’m just the Creative”

The heritage of the word “Creative” (with a capital ‘C’) is in advertising and I’ve certainly seen peers use it as a scapegoat: “I don’t know if that strategy will work, I’m just the Creative”—too bad. I think there’s a lot of opportunity in helping people understand that it’s your creativity that will help solve the entire problem, not just make things look pretty.

People who call themselves “Creatives” have already relegated themselves to the sidelines.

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advertising
creativity
dan willis
job titles are meaningless
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