iTunes Match Not Laundering Pirated Music, It’s Driving A Subscription Future
That’s all well and good, but notice who will receive payments: labels. When people talk about the music industry, what they usually don’t factor into their equation are independent artists who are not on a label and don’t have a major-label distribution deal. They also neglect to factor in the (usually) one-sided contracts other artists sign with labels that often ensure they don’t get a cut of royalties like this. In reality, I suspect the artists themselves—signed or not—will see very little money from iTunes Match, if any.