I agree with Naz, but I’m perplexed as to the label. Why is it “New” design? Isn’t this just design? Hasn’t this always been what a good designer is, well, good at? I’m not picking on him directly either, because I can see why this seems like a revelation. I remember, as a much younger designer (I’d still like to consider myself young, if you’ll grant me that), having to fight for involvement in strategy or surprising clients and coworkers when I showed a bit of business acumen and understanding of the task at hand outside of the purview of just making it “pretty”—and this was long before my main workload was comprised of web and software applications. If we’re not solving problems, what are we doing? What have we been doing?