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Know How You Add Value

Don’t Call Yourself A Programmer

A lot of really great nuggets in this post. It’s a longer read, but worth it.

I did not study design or software development in school, I studied business. I often downplay it as having been a waste of time, but if anything, the area where it helps me the most is understanding what, ultimately, my clients want me to help them do. We (designers and developers) are not artists; we are part of the system which helps build businesses and make them successful. So, next time you are talking over a project with a client, keep in the back of your mind how your goals can align with their goals.

As McKenzie notes, if you can’t do that, “…go back to school and study something that doesn’t matter”.

quote
business interestingness
client relationships
marketing
Patrick McKenzie
value