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Design early. Earlier than that.

I’d like to think we’re starting to see a shift in the startup world toward valuing design more, but we’re not there yet. It’s still too easy for a founder to think of design as the paint on the already-built building. I get inquiries like this from founders all the time. Sure, they don’t say it explicitly, but they’re telling me that design is an afterthought to them. If we’re going to keep the paradigm of CXO titles, I’d love to see more companies hire a CDO (Chief Design Officer) and actually mean it. And I’d love to see more startups seek out a designer as part of their founding team, and give them equal footing alongside their technical brethren.

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business interestingness
design
design directives
design on the web
fred oliveira
good design
leadership
leadership is risky