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Jewel

by Bombay Bicycle Club

I love this simple, yet powerful video. It’s very well done, but it’s also likely one take (audio and video) and recorded with a digital SLR or something along those lines. Why aren’t more bands doing videos like this? It proves their chops as a live band, requires little-to-no budget, and could expose them to new fans.

The music video is definitely not dead, but the type of video a band should be shooting has changed.

(via The Family Records Tumblr)

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