a/b Testing on Twitter

Book Cover Design

I’m currently working on a book cover design for none other than my dad, Chuck Blakeman. We’ve got a few different designs we’ve narrowed it down to, and I thought I’d have some fun by throwing a couple of them out on Twitter to get some responses.

The above aren’t all of the ideas I came up with, but representative of the 4 different directions of the design choices.

I put out a couple tweets asking for opinions and started getting responses almost immediately.

So far, what has surprised me the most is the polarization between the grey covers and the more colorful covers. It’s almost a mutually-exclusive response. If you like the grey cover in the first set, you’ll like the grey cover in the second. If you like the white cover, you’ll like the blue/yellow cover.

I’m not sure what to do with that information yet, but it’s fun to see the strong pattern in responses. What would you pick?

chuck blakeman
cover design
[gb] Studio